PAID MEDIA SERVICES FOR THE MODERN B2B MARKETER

Tailor-Made Media Strategies for Every Audience

People are at the core of our business, and yours. We tell stories that put your customers front and center with technical know-how to manage efficient, revenue-driving digital marketing campaigns. Elevate your marketing with an audience-first approach that’s backed by experienced B2B marketers.

What We Do

Through insightful questions, critical analysis, and a data-driven approach, we align our paid media services with your goals to produce actionable results that improve ROI.

Why it Works

Uncover Your Core Audience

Get deep insights about your target audience while discovering new audiences who are just starting their digital customer journey.

Craft a Winning Marketing Strategy

After nailing down who your prospects are, we create a marketing strategy that considers how and where they do their research, and moves your customer through the funnel with personalized content and messaging that speaks to their needs.

Support Media Launch and Channel Management

With over 20 years of B2B experience, our agency manages multi-channel campaigns that reach prospects across the buying committee to enable better marketing-sales handoffs.

Ongoing Optimization and Analysis

Our data-driven approach isn’t static. We analyze and optimize your portfolio of programs to increase efficiencies and deliver better results, whether that means filling gaps in Organic Search or building scalable ABM programs that find and activate buyers.

Privacy Compliant

Our data-driven approach goes beyond using data to deliver measurable performance. We take a proactive approach to responsible data practices that adhere to evolving privacy regulations from CCPA to GDPR.

SERVICES

Search Engine Marketing (SEM)

Programmatic & Real-time bidding (RTB)

Partner Management

Vendor Management

Video/Audio Marketing (VAM)

Publisher Direct, Private Marketplaces

Display

Paid Social

You are wonderful partners and we appreciate all that you do for us! Our collaboration has enabled us to have a very successful 2018!

Brian Nowlin, Director, Global Market Development Sample Preparation

BOL is the first digital agency I’ve ever worked with that delivered on what they said.

Clark Newby, SVP Marketing