CONTENT CREATION & EXPERIENCE MAPPING FOR THE MODERN B2B MARKETER
Content Creation & Experience Mapping
In a world of information overload, create content that stands out and genuinely speaks to your buyer. Messaging and branding are really just proxies for relationship building, and the content you create must be in service of that relationship. We analyze, map, and create content through a proven process that brings your story to life, so that the buyer’s experience with your brand is more than just a laundry list of touch points – it’s a story with meaning to prospects.
What We Do
Our experienced creative team leverages needs-based content at every stage of the buyer journey to enhance relevance, customer experience and ultimately pull better-quality leads through the funnel. We take a full, detailed look at your existing content and creative to see if it can be used in campaigns, map out how to put the right content in the right places, create bespoke content and build optimal media plans to test while choosing KPIs that will give us the most valuable information.
How it Works
Create Customer Experience Briefs
A well-written experience brief gives you tremendous influence over the arc of your story. We develop briefs that shorten the time and expense of your project, forcing clarity upstream during review and answering important questions.
Make Better Content – And Less Of It
You don’t need more content to be more effective. We focus on creating content that resonates with your audience that can be “atomized” for media channels by turning data into constructive stories and creating better alignment between marketing, sales, and C-suite while also speaking in a human voice that creates empathy.
Map Content to the Stages of the Funnel
After we’ve identified your channels and targets and aligned them against the buyer’s decision journey, we use all the relevant data including ICPs, TALS, and buyer personas to map out creative and content to the appropriate channels and stages.
After the development of key messaging, testing is critical to the overall success of your efforts. We test key aspects of your campaign including value props, CTAs, tone, imagery, and landing pages. These insights will fuel future campaigns, boost performance and provide key intelligence about your target audience while having a 1UP on the competition.