Metrics Matter: A B2B Guide To Finding Real Marketing ROICategories: B2B Marketing, Big Data, Data-Driven Marketing, Industry Leaders, Marketing Attribution
The B2B technology space continues to evolve at a rapid pace. With that evolution, we continue to see increasing pressure from within to produce meaningful business results. As B2B marketers, we’re also challenged to understand what is working and driving those results. Add to that the increasing marketing technology, data and analytics and B2B marketers can be overwhelmed by our task at hand.
Recently, we at BusinessOnline had the opportunity to partner with LinkedIn to perform research to understand and dig into the challenges facing B2B marketers. We consulted with senior B2B technology marketers to understand and analyze the landscape of B2B technology and marketing. One of the more powerful statistics revealed is that only 10% of these marketers feel like they are “getting data-driven marketing right”.
We drilled down into the specifics of what sets apart today’s leading technology marketers, including how they tackle questions of big data, what innovative approaches they are using and how start up and enterprise tech companies can get on board. We uncovered key insights and shared pragmatic solutions that B2B marketers can use.
Finding the right people to help analyze the data can take raw numbers and turn them into insightful plans and spark creative ideas that may never have entered a conversation. Having a hand on the pulse of what is happening in your marketing programs, market and business can be the difference between success and failure.
Download the full guide: Metrics Matter: A B2B Guide to Finding Real Marketing ROI, here.