While the view from your office has likely changed, the expectation that marketers deliver leads is immutable. It just IS. There’s still a need to fill your B2B pipeline, even though all the usual spigots have temporarily run dry. Hold that thought… You also need to say to yourself in a calm voice; “My CFO may soon want to scale back my marketing budget.” It’s not because finance doesn’t […]
Everything is Canceled, Non-essential Businesses Are Shutting Their Doors & the Rest of us Are Working Remote! As the world works together to stop the spread of COVID-19 those hardest hit are instituting policies that discourage and even restrict people’s movement. As this trend continues, compounded with the cancellation of more and more conferences and conventions, it’s becoming harder for B2B marketers to reach their target audience through traditional B2B […]
Google Ads recently updated Expanded Text Ads to include a 3rd Headline and a 2nd Description line. In addition, the character counts for the Description lines have been increased from 80 to 90. These changes nearly double the maximum characters available for a text ad across the ad fields.