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B2B Marketers face many challenges in fulfilling the company’s business objectives, and on average an overwhelming 68% of projects do not use data analytics to drive strategic decisions. With those companies that make data-driven decisions yielding higher revenue overall—2/3 of companies report revenue growth of at least 15%--a focus on implementing a data reporting system is crucial for fully optimizing B2B marketing efforts.
B2B marketers are regularly tasked with delivering new leads to sales. Increasingly, those leads also need to have a new higher standard of quality. Traditional approaches to marketing have focused on volume and reach – which doesn’t always translate into high-value sales or a fast-moving funnel.
Account Based Marketing (or ABM) takes a different approach and focuses on a targeted group of prospects and accounts that are smaller, but often much higher in value. In fact, ITSMA data states that 97% of marketers report ABM approaches had a somewhat or much higher ROI than other initiatives, and 84% said ABM provided significant benefits to retaining and expanding client relationships.
The technology industry is ever-changing with pressure to produce business results and stay relevant with engaging content. The challenge is finding out what works best and scaling that to do less, better. Download this paper to review the findings of insightful LinkedIn research on marketing in the B2B space, and 1:1 conversations with senior B2B technology and software marketers from respected brands to uncover how today's top technology organizations are breaking old habits and embracing a new marketing approach. Learn how these brands are boldly focusing on doing less to achieve more. In this paper, we drill down into specifics of what sets apart today's leading technology marketers.
While the view from your office has likely changed, the expectation that marketers deliver leads is immutable. It just IS. There’s still a need to fill your B2B pipeline, even though all the usual spigots have temporarily run dry. Hold that thought… You also need to say to yourself in a calm voice; “My CFO may soon want to scale back my marketing budget.” It’s not because finance doesn’t […]
Everything is Canceled, Non-essential Businesses Are Shutting Their Doors & the Rest of us Are Working Remote! As the world works together to stop the spread of COVID-19 those hardest hit are instituting policies that discourage and even restrict people’s movement. As this trend continues, compounded with the cancellation of more and more conferences and conventions, it’s becoming harder for B2B marketers to reach their target audience through traditional B2B […]
Google Ads recently updated Expanded Text Ads to include a 3rd Headline and a 2nd Description line. In addition, the character counts for the Description lines have been increased from 80 to 90. These changes nearly double the maximum characters available for a text ad across the ad fields.