The Saas Marketers Survival Guide for 2020
This guide is not another post-COVID best practices roundup. This is real information written by seasoned marketers with a focus on helping B2B SaaS companies address massive marketing landscape shifts.
The guide will cover:
- How to Better understand the Late Adopter segment rushing into digital transformation
- How to improve retention with a relationship marketing program
- How to report metrics that matter at all levels of your organization
- How to be smart and start ABMing the right way