Aligning Data Analytics and Storytelling for Business Leaders

B2B Marketers face many challenges in fulfilling the company’s business objectives, and on average an overwhelming 68% of projects do not use data analytics to drive strategic decisions. With those companies that make data-driven decisions yielding higher revenue overall—2/3 of companies report revenue growth of at least 15%–a focus on implementing a data reporting system is crucial for fully optimizing B2B marketing efforts.

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