B2B marketers are regularly tasked with delivering new leads to sales. Increasingly, those leads also need to have a new higher standard of quality. Traditional approaches to marketing have focused on volume and reach – which doesn’t always translate into high-value sales or a fast-moving funnel.
Account Based Marketing (or ABM) takes a different approach and focuses on a targeted group of prospects and accounts that are smaller, but often much higher in value. In fact, ITSMA data states that 97% of marketers report ABM approaches had a somewhat or much higher ROI than other initiatives, and 84% said ABM provided significant benefits to retaining and expanding client relationships.
Download our guide to learn how to get started with or evolve your existing ABM program and learn:
- How to understand your targets
- Various types of ABM approaches and which is right for your organization
- How to apply a full funnel approach to ABM
- Accurate measurement of the impact of your programs
Download Everything You Need to Know About Account Based Marketing and get your program started today!