Category: Search Marketing

A Human Perspective on Google’s May 2020 Core Update
14May

A Human Perspective on Google’s May 2020 Core Update

by Max Dunn

On Monday, May 4, 2020 Google announced its second algorithm update of the year. Outside of their daily tweaks to the system to try and improve Organic search results, Google releases these ‘core updates’ a few times annually. The last core update Google released came in January 2020 - a time that may seem distant to many with the world looking very different than it does today.

View Article
A 2020 Guide to Google Display Ad Sizes
20Apr

A 2020 Guide to Google Display Ad Sizes

by Maddy Giese

Google Ads recently updated Expanded Text Ads to include a 3rd Headline and a 2nd Description line. In addition, the character counts for the Description lines have been increased from 80 to 90. These changes nearly double the maximum characters available for a text ad across the ad fields.

View Article
BusinessOnline Named a Top Digital Marketing & SEO Company in Boston!
04Apr

BusinessOnline Named a Top Digital Marketing & SEO Company in Boston!

by Rachel Altman

BusinessOnline isn’t your typical digital marketing agency. With offices in San Diego and Boston, we serve clients from around the world, helping them gain the insights they need about their specific industries to take their companies to the next level. We leverage data and our industry expertise to help clients avoid common mistakes with their marketing strategies while refining their digital presence.

View Article
Google AdWords vs. LinkedIn Ads: Choosing the Right Ad Platform
14Jun

Google AdWords vs. LinkedIn Ads: Choosing the Right Ad Platform

by Jeff Lewis

At BusinessOnline, paid media is one of our (many) specialties. Whether that’s paid search via Google AdWords, or paid social media across sites like LinkedIn, many of us spend a good amount of our time building and optimizing various ad campaigns. A majority of our clients leverage us for at least some sort of paid media management, and we often run campaigns across quite a few different channels.

View Article