Category: Paid Media

A 2020 Guide to Google Display Ad Sizes
20Apr

A 2020 Guide to Google Display Ad Sizes

by Maddy Giese

Google Ads recently updated Expanded Text Ads to include a 3rd Headline and a 2nd Description line. In addition, the character counts for the Description lines have been increased from 80 to 90. These changes nearly double the maximum characters available for a text ad across the ad fields.

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BusinessOnline Named a Top Digital Marketing & SEO Company in Boston!
04Apr

BusinessOnline Named a Top Digital Marketing & SEO Company in Boston!

by Rachel Altman

BusinessOnline isn’t your typical digital marketing agency. With offices in San Diego and Boston, we serve clients from around the world, helping them gain the insights they need about their specific industries to take their companies to the next level. We leverage data and our industry expertise to help clients avoid common mistakes with their marketing strategies while refining their digital presence.

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What is the Google Chrome Ad Blocker and What Does It Mean for Your Business?
12Mar

What is the Google Chrome Ad Blocker and What Does It Mean for Your Business?

by Jeff Lewis

On February 15th, Google took a huge step in moving towards a world without obnoxious ads by enabling its built-in ad blocker for Chrome. We received many questions from clients about the impact of this technology around the time of its launch, and we felt like we should shed some light on the situation now that the dust has settled. When the ad blocker was first announced, many companies assumed […]

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6 Questions to Ask When Building Your 2018 Data-Driven Marketing Plan
14Nov

6 Questions to Ask When Building Your 2018 Data-Driven Marketing Plan

by Robert Cavilla

Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.

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BusinessOnline highlighted as Top Digital Marketing Agency by Clutch!
16Jun

BusinessOnline highlighted as Top Digital Marketing Agency by Clutch!

by Rachel Ready

As a B2B performance marketing firm based in San Diego and Boston, BusinessOnline has achieved a strong reputation in the industry through dynamic and creative strategizing. In today’s digital world, a marketer has to be aware of many moving parts. BusinessOnline has confronted this challenge with a business approach that closes the marketing and sales loop. Specifically, in addition to creating innovative and targeted messaging, our team of experts always […]

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B2B Marketing Trends for 2017
12Jan

B2B Marketing Trends for 2017

by Jeff Lewis

As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.

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Bringing Advertising into a Mobile First World with Expanded Ads
29Jun

Bringing Advertising into a Mobile First World with Expanded Ads

by William Foody

One of the biggest changes to search advertising that we’ve ever seen was announced earlier this month: Google and Bing will now be expanding their text ads. We believe these changes are being made to align advertising with a mobile first view on all things digital. These changes come alongside many others to provide a seamless experience across all devices. Neither networks have released the changes to the general public yet and currently have no official release date.

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Google AdWords vs. LinkedIn Ads: Choosing the Right Ad Platform
14Jun

Google AdWords vs. LinkedIn Ads: Choosing the Right Ad Platform

by Jeff Lewis

At BusinessOnline, paid media is one of our (many) specialties. Whether that’s paid search via Google AdWords, or paid social media across sites like LinkedIn, many of us spend a good amount of our time building and optimizing various ad campaigns. A majority of our clients leverage us for at least some sort of paid media management, and we often run campaigns across quite a few different channels.

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