Google Ads recently updated Expanded Text Ads to include a 3rd Headline and a 2nd Description line. In addition, the character counts for the Description lines have been increased from 80 to 90. These changes nearly double the maximum characters available for a text ad across the ad fields.
BusinessOnline isn’t your typical digital marketing agency. With offices in San Diego and Boston, we serve clients from around the world, helping them gain the insights they need about their specific industries to take their companies to the next level. We leverage data and our industry expertise to help clients avoid common mistakes with their marketing strategies while refining their digital presence.
On February 15th, Google took a huge step in moving towards a world without obnoxious ads by enabling its built-in ad blocker for Chrome. We received many questions from clients about the impact of this technology around the time of its launch, and we felt like we should shed some light on the situation now that the dust has settled. When the ad blocker was first announced, many companies assumed […]
Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.
Two of the top tech companies are changing how web browsers will work. Google is changing Chrome and Apple is changing Safari. The next generation of these browsers won’t just read web pages but decide how they are shown.
As US tech companies become more powerful and dominate worldwide internet and mobile phone use, the European Union (among others) has been anxious over how smaller companies will be able to operate in an arena so heavily controlled.
As a B2B performance marketing firm based in San Diego and Boston, BusinessOnline has achieved a strong reputation in the industry through dynamic and creative strategizing. In today’s digital world, a marketer has to be aware of many moving parts. BusinessOnline has confronted this challenge with a business approach that closes the marketing and sales loop. Specifically, in addition to creating innovative and targeted messaging, our team of experts always […]
Hubspot held their 2017 summit in San Diego recently with several amazing guest speakers. The in-depth talks ranged from conversion optimization, developing video content, and paid advertising strategies in Facebook and Instagram. Here’s a few quick tips that you can use to improve your marketing this year.
As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.
Since it was acquired by Facebook in 2012, Instagram has undergone countless changes for better or for worse. These changes include but are not limited to: a new algorithm-based feed, updated aesthetics with a farewell to the iconic logo, and most recently the Snapchat-inspired Instagram Stories feature.
One of the biggest changes to search advertising that we’ve ever seen was announced earlier this month: Google and Bing will now be expanding their text ads. We believe these changes are being made to align advertising with a mobile first view on all things digital. These changes come alongside many others to provide a seamless experience across all devices. Neither networks have released the changes to the general public yet and currently have no official release date.
At BusinessOnline, paid media is one of our (many) specialties. Whether that’s paid search via Google AdWords, or paid social media across sites like LinkedIn, many of us spend a good amount of our time building and optimizing various ad campaigns. A majority of our clients leverage us for at least some sort of paid media management, and we often run campaigns across quite a few different channels.
Our CEO Thad Kahlow was asked by Sean Callahan, Senior Manager-Content Marketing at LinkedIn, to join marketing leaders Lauren Goldstein, Lee Odden and Gina Michnowicz to discuss this year’s trending topics in marketing.