On Monday, May 4, 2020 Google announced its second algorithm update of the year. Outside of their daily tweaks to the system to try and improve Organic search results, Google releases these ‘core updates’ a few times annually. The last core update Google released came in January 2020 - a time that may seem distant to many with the world looking very different than it does today.
If there is one SEO effort you need to focus on this year, it should be structured data. It’s no secret that Google loves scraping site data to create new search features. The rise of SERP features this year including local packs, FAQ drop-downs and answer boxes are a telltale sign. Implementing structured data will not only get you featured in these areas often placed above top rankings, but also improve overall site rankings through quicker site crawling. To help you stay ahead, here are a few tips on how to implement a structured data strategy.
Whether we like it or not, industries are rapidly changing. To stay relevant, it’s critical that businesses understand and stay on top of emerging industry trends. At BusinessOnline, we keep up on the trends of various industries so that we can better help our clients gain necessary insights to seize new opportunities. Fortunately for us B2B performance-driven marketers, we love data and, combined with our industry expertise, love to leverage […]
BusinessOnline isn’t your typical digital marketing agency. With offices in San Diego and Boston, we serve clients from around the world, helping them gain the insights they need about their specific industries to take their companies to the next level. We leverage data and our industry expertise to help clients avoid common mistakes with their marketing strategies while refining their digital presence.
Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.
As a B2B performance marketing firm based in San Diego and Boston, BusinessOnline has achieved a strong reputation in the industry through dynamic and creative strategizing. In today’s digital world, a marketer has to be aware of many moving parts. BusinessOnline has confronted this challenge with a business approach that closes the marketing and sales loop. Specifically, in addition to creating innovative and targeted messaging, our team of experts always […]
As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.
There are plenty of digital agencies these days that claim they’re different than the rest, and it can be difficult for clients to identify those that really have the expertise and talent to help them achieve their goals and objectives.