06Jul
Category: Data-Driven Marketing
14Nov
6 Questions to Ask When Building Your 2018 Data-Driven Marketing Plan
Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.
27Jun
Aligning Data Analytics and Storytelling for Business Leaders
The B2B technology space continues to evolve at a rapid pace. With that evolution, we continue to see increasing pressure from within to produce meaningful business results. Learn why metrics matter and how data can evolve your marketing strategies.
17Apr
Metrics Matter: A B2B Guide To Finding Real Marketing ROI
The B2B technology space continues to evolve at a rapid pace. With that evolution, we continue to see increasing pressure from within to produce meaningful business results. Learn why metrics matter and how data can evolve your marketing strategies.
26Apr
Industry Leaders Discuss Data-Driven Marketing, 2016 Trends, and the Evolution of the Customer Buying Journey
Our CEO Thad Kahlow was asked by Sean Callahan, Senior Manager-Content Marketing at LinkedIn, to join marketing leaders Lauren Goldstein, Lee Odden and Gina Michnowicz to discuss this year’s trending topics in marketing.