If you’re anything like me, it has taken the last three full weeks for reality to set in. The reality that our “new normal”, as everyone seems to be calling, is one that revolves around kitchen table conference calls, walks around the house, and figuring out how to temper the amount of news I take in daily to keep my spirits high.
While the view from your office has likely changed, the expectation that marketers deliver leads is immutable. It just IS. There’s still a need to fill your B2B pipeline, even though all the usual spigots have temporarily run dry. Hold that thought…
Everything is Canceled, Non-essential Businesses Are Shutting Their Doors & the Rest of us Are Working Remote! As the world works together to stop the spread of COVID-19 those hardest hit are instituting policies that discourage and even restrict people’s movement.
Hubspot held their 2017 summit in San Diego recently with several amazing guest speakers. The in-depth talks ranged from conversion optimization, developing video content, and paid advertising strategies in Facebook and Instagram. Here’s a few quick tips that you can use to improve your marketing this year.
As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.
Since it was acquired by Facebook in 2012, Instagram has undergone countless changes for better or for worse. These changes include but are not limited to: a new algorithm-based feed, updated aesthetics with a farewell to the iconic logo, and most recently the Snapchat-inspired Instagram Stories feature.
Next week sees B2B marketers from across the nation coming together in Chicago to discuss best practices for driving business growth. As a regular attendee, speaker and sponsor of the BMA as well as an advocate for digital marketing in the B2B sphere, our CEO Thad Kahlow answers some questions about leading a digital agency as well as what he’s looking forward to at this year’s conference.
Our CEO Thad Kahlow was asked by Sean Callahan, Senior Manager-Content Marketing at LinkedIn, to join marketing leaders Lauren Goldstein, Lee Odden and Gina Michnowicz to discuss this year’s trending topics in marketing.
The concept of the “four Ps” of marketing was coined by E. Jerome McCarthy back in 1960 – and it has since been used by marketers throughout the world. His 4 ‘Ps’ have provided the blueprint for marketing through the lens of: Product, Price, Promotion and Place.