If you’re anything like me, it has taken the last three full weeks for reality to set in. The reality that our “new normal”, as everyone seems to be calling, is one that revolves around kitchen table conference calls, walks around the house, and figuring out how to temper the amount of news I take in daily to keep my spirits high.
Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.
As a B2B performance marketing firm based in San Diego and Boston, BusinessOnline has achieved a strong reputation in the industry through dynamic and creative strategizing. In today’s digital world, a marketer has to be aware of many moving parts. BusinessOnline has confronted this challenge with a business approach that closes the marketing and sales loop. Specifically, in addition to creating innovative and targeted messaging, our team of experts always […]
Hubspot held their 2017 summit in San Diego recently with several amazing guest speakers. The in-depth talks ranged from conversion optimization, developing video content, and paid advertising strategies in Facebook and Instagram. Here’s a few quick tips that you can use to improve your marketing this year.
In today’s world, data is everywhere. It’s easier than ever to collect data, and there is an ever-expanding collection of platforms on which to record it. But gleaning insights and making business decisions off of data that is represented in rows and columns is archaic and inadvisable. That is why many business use dashboards to visualize their data in different ways, allowing decision-makers to spot trends and patterns more quickly and clearly than through simple spreadsheets. There is no business or industry that can’t benefit from visualizing their data, but Manufacturers are the one group that can’t survive without it. For manufacturers churning out hundreds of thousands of products per day, a 0.5% change in operations could potentially mean a savings or cost of thousands—or even millions—of dollars.
One of the most common and difficult to solve issues B2B marketers face is proving the outcome of their efforts. We are increasingly tasked with driving more than just leads and awareness. In fact, many of us are now responsible for delivering impact on business goals like sales pipeline and revenue. But fewer than 20% of B2B organizations are comfortable with their ability to quantify the returns on marketing spend, according to Ross Graber of SiriusDecisions.
As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.
Next week sees B2B marketers from across the nation coming together in Chicago to discuss best practices for driving business growth. As a regular attendee, speaker and sponsor of the BMA as well as an advocate for digital marketing in the B2B sphere, our CEO Thad Kahlow answers some questions about leading a digital agency as well as what he’s looking forward to at this year’s conference.
The concept of the “four Ps” of marketing was coined by E. Jerome McCarthy back in 1960 – and it has since been used by marketers throughout the world. His 4 ‘Ps’ have provided the blueprint for marketing through the lens of: Product, Price, Promotion and Place.