Category: Analytics

6 Questions to Ask When Building Your 2018 Data-Driven Marketing Plan
14Nov

6 Questions to Ask When Building Your 2018 Data-Driven Marketing Plan

by Robert Cavilla

Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.

View Article
B2B Marketing Trends for 2017
12Jan

B2B Marketing Trends for 2017

by Jeff Lewis

As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.

View Article