Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.
The B2B technology space continues to evolve at a rapid pace. With that evolution, we continue to see increasing pressure from within to produce meaningful business results. Learn why metrics matter and how data can evolve your marketing strategies.
As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.