There has been an obvious and much-needed shift to remote sales over the last few months, and many industries are feeling the ramifications of losing the ability to continue outside sales tactics. Unfortunately, remote work is just our reality now and could be for the unseeable future. Even when states begin to open back up, our lives before covid-19 may never fully come back. Most of you have figured out […]
If you’re anything like me, it has taken the last three full weeks for reality to set in. The reality that our “new normal”, as everyone seems to be calling, is one that revolves around kitchen table conference calls, walks around the house, and figuring out how to temper the amount of news I take in daily to keep my spirits high.
While the view from your office has likely changed, the expectation that marketers deliver leads is immutable. It just IS. There’s still a need to fill your B2B pipeline, even though all the usual spigots have temporarily run dry. Hold that thought…
At this year’s SiriusDecisions Summit, our CEO Thad Kahlow sat down with Matt Senatore, Service Director of Account-Based Marketing at SiriusDecisions, to discuss all things ABM. Check out their conversation below and find out everything you need to know about ABM marketing as a B2B marketer. Thad: What is ABM? Matt: There are so many definitions. But, I’ll start by saying what it’s not. It’s not a technology, it’s not […]
Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline.
The concept of the “four Ps” of marketing was coined by E. Jerome McCarthy back in 1960 – and it has since been used by marketers throughout the world. His 4 ‘Ps’ have provided the blueprint for marketing through the lens of: Product, Price, Promotion and Place.