Skip to content

Workday - 88% Increase in Sales Accepted Leads & AWARD-WINNING RESULTS

case-study-6-9-21-workday-logo

“BOL has been instrumental, allowing us to make better business decisions and an impact to the bottom line.”

Danny Mckever, Senior Web Marketing Manager, Workday

The Challenge

Workday, a leading HR and Financials software company that offers a new generation of Software as a Service (SaaS) solutions, was looking to reinvest in their Paid Search (PPC) Program. Workday challenged us to improve the overall health of their PPC campaigns from increased traffic and conversions, to improving qualified leads. The net result was more conversions with the same budget. BusinessOnline drove more qualified leads, increased brand exposure, and doubled their overall paid search marketing spend in 2010.

The Strategy

BusinessOnline focused on an integrated strategy and developed campaigns. SEO, Paid Search, Social and Analytics were employed and insight was leveraged to understand and optimize the buying journey. A combination of content, paths and touchpoints helped shorten the sales cycle while Integrated Adobe, Marketo and Salesforce closed the loop.

The Outcome

The net result was more conversions with the same budget. BusinessOnline drove more qualified leads, increased brand exposure, and doubled Workday’s overall paid search marketing spend in 2010. This resulted in: 

  • Increased their conversion rate by 123%
  • Decreased the cost-per-leads by almost 62%
  • Social Media leads increased by 10% (with a 70% more likelihood to convert)
case-study-6-9-21-workday-logo-blk

88%
Increase in SALs
123%
Increase in conversion rates
62%
Decrease in cost-per-leads
10%
Increase in social media leads
Services
Analytics
ROI
Paid Media
Contact Our Team

Explore Related Case Studies

case-study-6-9-21-serena-hdr-bnr

Serena

Serena was seeking to expand its marketing functions, and to better understand how marketing efforts were influencing closed business...

case-study-6-9-21-valleycrest-hdr-bnr

ValleyCrest

The initial effort focused on an online campaign for ValleyCrest’s Golf Course Maintenance outsourcing services. Rather than taking a traditional B2B lead...

Meet the brands partnering with BusinessOnline

Recommended Resource

Learn How To Create Effective Account-Based Marketing Advertising

Get our latest ebook, “SOS: CMOs Guide to Mastering ABM”

Get The Ebook
cta-blog-index-bkg