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Industry Leaders Discuss Data-Driven Marketing

Industry Leaders Discuss Data-Driven Marketing and the Evolution of the Customer Buying Journey

Our CEO Thad Kahlow was asked by Sean Callahan, Senior Manager-Content Marketing at LinkedIn, to join marketing leaders Lauren Goldstein, Lee Odden and Gina Michnowicz to discuss this year’s trending topics in marketing.

The agency executives discussed a wide range of subjects in digital marketing including: how to battle today’s surplus of content, also known as ‘content shock’; the necessary steps to optimizing for mobile; the importance of personalizing your marketing tactics to fit the customer’s needs; and why SEO is still a vital skill for marketers to have.

Read the full conversation here.

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