Driving Business Performance and Proving ROI Using Metrics that Matter

Thad Kahlow is the CEO of BusinessOnline. As a reformed finance nerd, Thad’s visionary passion for extracting smart, actionable insights from complex data has helped propel BusinessOnline into the national spotlight.

According to Aneel Bhusri, CEO, “BusinessOnline was part of our secret formula.” Karen Mandelson, CMO of Masco agrees, “BOL was the common element among all our most successful brands.”

Thad has spent his career building brands and businesses from the ground up. He has worked with both enterprise and entrepreneurial companies across SaaS, finance, energy and consumer product categories. Thad is considered an authority in B2B marketing and has presented at over 60 industry and executive conferences.

Learn more about how Thad can help you at your next B2B event today.

Learn about Thad’s commitment and passion to help girls in the third world get an education through his involvement with Girl Rising.

As Chief Operating Officer at BusinessOnline, Jeff focuses on creating operational excellence as well as working with clients to provide strategic consulting on their digital marketing programs. He has over 20 years of experience working with Fortune 500 and Global 1000 companies in the Travel, Retail, Etail, Consumer Electronics, Financial, High Tech and Business to Business Industries with clients such as Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft.

Prior to joining BusinessOnline, Jeff served as the Senior Vice President of Digital at Jerome’s Furniture, the Senior Vice President of Performance Marketing at Wunderman Thompson (Formerly Mirum), the Global Managing Director and Senior Vice President at iProspect, and the Senior Vice President of Performance Marketing at Covario. From repositioning a brand and building a digital channel in a brick and mortar industry at Jerome’s Furniture to building an agency at Covario from one person to over 200 and merging with iProspect, Jeff has developed a reputation for both growing large businesses and building new ones from the ground up.

With over a decade of senior financial leadership experience in the service, technology and consulting industries, James is responsible for the oversight of BusinessOnline’s accounting, treasury, financial planning & analysis, and tax functions.

After serving in the US Navy’s Submarine Service, James earned an MBA at the University of California, San Diego, where he held multiple fellowships. James has also studied Digital Marketing and Social Media Analytics at MIT Sloan through their executive education program.

James has served as a board member for several non-profit organizations over the past decade, focusing on education and advocacy. Currently, he serves on the 2020 audit committee of the San Diego County Bar Association.

David Schafer has been a musician and professional guitar builder. He holds two guitar design patents. But his passion for 20+ years has been advertising, establishing himself as a leading full-stack creative director who thrives on great brands, amazing design, neat technology and talented people.

David’s career client list includes some of the world’s most recognizable brands such as Oakley, Adobe, Paramount, Sony and Dell. He and his teams have collected more than 100 national and international awards from some of the most prestigious competitions and across all media including digital advertising, social, TV, web and print. His work has been recognized by MOMA, Communication Arts, New York Art Director’s Club, Webby’s, Archive and the American Advertising Awards.