Archive: April, 2020

Structured Data: Why Schema Markup is the #1 SEO Priority for 2020
22Apr

Structured Data: Why Schema Markup is the #1 SEO Priority for 2020

by Catfish Comstock

If there is one SEO effort you need to focus on this year, it should be structured data. It’s no secret that Google loves scraping site data to create new search features. The rise of SERP features this year including local packs, FAQ drop-downs and answer boxes are a telltale sign. Implementing structured data will not only get you featured in these areas often placed above top rankings, but also improve overall site rankings through quicker site crawling. To help you stay ahead, here are a few tips on how to implement a structured data strategy.

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A 2020 Guide to Google Display Ad Sizes
20Apr

A 2020 Guide to Google Display Ad Sizes

by Maddy Giese

Google Ads recently updated Expanded Text Ads to include a 3rd Headline and a 2nd Description line. In addition, the character counts for the Description lines have been increased from 80 to 90. These changes nearly double the maximum characters available for a text ad across the ad fields.

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How to Sustain Confidence in Digital Marketing During the Covid-19 Pandemic
07Apr

How to Sustain Confidence in Digital Marketing During the Covid-19 Pandemic

by Greg Smith

If you’re anything like me, it has taken the last three full weeks for reality to set in. The reality that our “new normal”, as everyone seems to be calling, is one that revolves around kitchen table conference calls, walks around the house, and figuring out how to temper the amount of news I take in daily to keep my spirits high.

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