Archive: January, 2017

One of the most common and difficult to solve issues B2B marketers face is proving the outcome of their efforts. We are increasingly tasked with driving more than just leads and awareness. In fact, many of us are now responsible for delivering impact on business goals like sales pipeline and revenue. But fewer than 20% of B2B organizations are comfortable with their ability to quantify the returns on marketing spend, according to Ross Graber of SiriusDecisions.

As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond. Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to have a pulse for how that impacts our clients and what we should do about it.