Archive: December, 2016

Data by itself has limited value, but when properly managed it becomes a strategic asset and a competitive advantage. The combination of new data collection methods, better analytics tools and easier to use B.I. systems enables analysts, marketers and executives to make better decisions and build holistic data-driven strategies.

The landscape for marketing has changed – and manufacturers are starting to feel that change. With more than 70% of the B2B buyer’s journey taking place pre-sales (the majority of which is in the digital space), marketers have the growing challenge of capturing prospect attention in an ever-evolving digital world.