Archive: April, 2016

The 5th ‘P’ of Marketing

The 5th ‘P’ of Marketing

by Rachel Ready

The concept of the “four Ps” of marketing was coined by E. Jerome McCarthy back in 1960 – and it has since been used by marketers throughout the world. His 4 ‘Ps’ have provided the blueprint for marketing through the lens of: Product, Price, Promotion and Place.

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