“Never satisfied with average,” Masco grew from the 1929 Masco Screw Products Company to one of the world’s largest manufacturers of brand-name products for the home improvement and new home construction markets. In 2012, Masco made a strategic change from holding company to operating company with the goals of unifying marketing and communications, leapfrogging competitors, and sustaining growth for shareholders.
BusinessOnline conducted a study to identify key personas and the website content each interacts with. A usability survey divulged which content was most important and where improvements were needed. Today’s Masco website serves as an information hub for Investors, Prospective Employees, and Consumers, providing comprehensive product, employment and shareholder information for all Masco brands and products.