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Overview

With a large site of 400,000+ pages, a restrictive content management system, no established foundation for tracking success and previous attempts at improving results not meeting expectations, Sybase approached BusinessOnline to address these SEO challenges.  Sybase was looking to increase website rankings and traffic to achieve greater brand awareness and market share.  Through our engagement we have provided them sophisticated strategies that drove measurable results.

Results

Business

  • Significantly improved online market share
  • Significantly improved online brand awareness as a leader in key market segments
  • Solid gains in visibility compared to competitive online content

SEO

  • Top 10 Rankings for competitive Keyword Phrases in top tier engines where none previously existed
  • 178% increase in overall traffic
  • 113% increase in organic SEO traffic
  • 23% increase in traffic from organic search results

PPC

  • CTR Benchmark to Current: 88% Increase
  • Conversion Benchmark to Current: 24% Increase
  • 700% Increase in downloads
conversions2
What They Say
BusinessOnline proved there is value in partnering with an expert…their efforts produced results rapidly and provided a foundation which will continue to yield measureable ROI as we grow.
Camille Sobalvarro
Director of Web Marketing, Sybase

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