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Overview

As the American Council on Exercise’s agency of record, BusinessOnline lent its online marketing expertise to the country’s leading authority on fitness for over three years. BusinessOnline was tasked with increasing online revenue for Personal Trainer certification and sales of other materials.

Results

Business

  • Increase in revenue
  • 38% Increase in Material Sales
  • 11% Increase in Average Dollar Sale
  • Increase in online course registration and renewals
  • 17% Increase in Online Course Registration
  • 75% Increase in Online Renewals

SEO

  • 163% increase in year 1 for conversions through organic search
  • 12.7% growth in year over year organic SEO traffic
  • 136% increase in search conversions

Paid Search

  • PPC traffic increased by nearly 76%, despite spending 5% less than the previous year
  • The average cost per click decreased 46%
  • The total cost per conversion decreased 6%
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What They Say
With the help of BusinessOnline, we were able to prove marketing ROI through substantial increases in revenue, a reduction in user related service issues, and a boost in traffic for partners.
Rachelle Deal
VP Marketing, ACE Fitness

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