About Website Usability

Website Usability Diagnostic

Overview

A Usability Diagnostic will improve the effectiveness of a website by identifying and documenting specific usability problem areas based on best practices and recommendations on how to correct these problems.

Deliverables

Summary of findings and actionable recommendations needed to drive change will be delivered via a detailed PowerPoint presentation. Analysis will:

Identify deviations from what is known to work
Prioritizes what should be fixed
Prioritize next steps to improving the web experience (Recommend if further Usability testing is needed)
Communicate specific functional requirements to designers/developers
Align users content and functional needs with the business objectives of the site
Act as a reference point for documenting decision points

Target Audience

Online marketing organizations with existing websites that are not performaing as expected and want to leverage proven best practices in website usability.

A Usability Diagnostic acts as a change management tool by providing a functional specification for communicating detailed requirements to designers and implementers and providing for an objective audit of when the implementation is completed.

Roles and Responsibilities

Human Factors International Certified Usability Consultant
Extracts current benchmark data, conduct analysis, produce final recommendation, conduct knowledge transfer of design changes.
Project Manager
Plans and coordinates all analysis and deliverable activities.
Client Maketing Manager
Represent stakeholders and articulate requirements.
Client Subject Matter Experts
Communicate and translate business specific concepts that are critical to the analysis.
Client Website Services Manager
Responsible for implementing new design recommendations.

Sample Project Plan

Benefits

A Usability Diagnostic will improve the effectiveness of a website by identifying and documenting critical usability problem areas based on best practices and learned conventions as well as providing recommendations on how to correct these major problems.

Typical review criteria consists of:

Home page usability
Navigation and information architecture
Onsite marketing / online communications
Content positioning
Facilitating e-commerce
Search
Competitive analysis
If applicable, shopping cart, customization, support, account management or registration.

Pricing and Scope

Resources of one Usability Analyst and one Project Manager.
4-6 week project duration, including requirements workshop, analysis, benchmarking, and deliverables creation.
Analysis will be delivered by Human Factors International Certified professional usability consultant from BusinessOnLine.
Contact an enterprise acount executive for pricing specific information.