Forrester, Adobe and BusinessOnline Team Up to Solve for B2B Attribution
Tina Moffett, Forrester Research Analyst for Customer Intelligence, will share findings and industry trends on the key challenges facing B2B companies when trying to determine attribution. Plus, BusinessOnline will demonstrate how B2B companies are solving these specific B2B attribution challenges: Multi-channel measurement & optimization,Providing better information to Sales, andTying Marketing Activity to Revenue. Tues., October 30 in San Jose. For more information, email Anthony.Wang@businessol.com or call Anthony at 619.719.5254
Will your competitors be increasing their search spend or paring back? How are other marketers dealing with the integration and attribution struggle? BusinessOnline SVP Rich Roberts identifies two key items that will make a difference to your Search Marketing – and your business – in Q4 and 2013.
Tying Marketing activity to revenue can seem daunting – especially for B2B companies. It takes some work and the cooperation of Marketing, Sales, IT, Web Dev and maybe a vendor – but it’s doable. BusinessOnline SVP Rich Roberts breaks it down to 4 palatable steps.
Serena, TDS and TXI ES&C select BusinessOnline as DAOR
BusinessOnline welcomes new clients TDS Telecommunications Corp., Serena Software and TXI ES&C. As Digital Agency of Record, BusinessOnline will plan, develop and execute integrated programs across web development and user experience, search marketing, media planning and buying, advanced analytics, and social media.
