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Expert Resources

Tag : SEO

ON DEMAND: Search Marketing: Optimizing for the Future

Originally Broadcast: Thursday, Oct. 24, 2013 THIS WEBINAR IS NOW AVAILABLE ON DEMAND This webinar will look at the landscape of search marketing. We’ll examine the b2b marketer’s top search goals, how budgets are being allocated, SEM vs SEO, and how marketers are integrating social media.  We’ll also hear from Ray “Catfish” Comstock (BusinessOnline), Serena [...]

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POV: Google’s Hummingbird Update

On September 26th Google officially announced the rollout of their new search algorithm, Hummingbird, which had been live for at least 30 days. The Hummingbird update is designed to better understand and respond to User Intent as well as further support and develop conversational-based search.  It is important because it changes the way the algorithm [...]

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POV: Google Keyword (not provided)

Google’s recent changes make performance reporting less accurate. SEOs and Marketers no longer have the raw data that we once used to measure SEO results and we recognize that we will need to use different KPIs and trending metrics to approximate the data that is now lost. What does this mean for our industry? Read more here…

Social & SEO – How to Leverage Social Media to Achieve Better SEO Results – at OMI Digital Summit April 22

Social & SEO – How to Leverage Social Media to Achieve Better SEO ResultsPresenter: Ray “Catfish” Comstock, Director Search Marketing, BusinessOnline Track: Advanced Tactics and Optimization Monday, April 22, 2013   1- 1:50 pm ET / 10 – 10:50 am PTRegister Now with the BusinessOnline Discount Code: BOL15   Session Description: We will discuss the Direct SEO impact [...]

WEBINAR: Solving Advanced Enterprise SEO Challenges with seoClarity

Mitul Gandhi, founder of seoClarity and BusinessOnline Director of Search Marketing Ray “Catfish” Comstock discuss how to solve for advanced SEO challenges specific to enterprise organizations.   Catfish describes the methodologies BusinessOnline uses to solve for these specific enterprise search challenges and how the seoClarity tool offers unique solutions for challenges such as: Technical  Challenges Huge number of pages (100,000+) [...]

Top 10 Reasons for Co-Optimization

Hopefully, the boardroom food fights have calmed down and you have your 2013 budget. Now you’re ready to dive into the specifics of your 2013 digital marketing plan. You’ll be tempted to think about activities and goals by channel (search, display, email, etc). It’s OK to go there eventually, but here are 10 reminders that [...]

Two Key Takeaways from New SEMPO Study

Now in its eighth year, SEMPO has just released the findings from its State of Search study for 2012. It’s a fairly robust piece of work based on a global online survey of nearly 900 companies and agencies. Two key takeaways of the study jumped out at me… Overall, a very promising industry outlook. “Digital continues [...]

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5 Steps to Develop a Global Search Strategy

Your customers are all over the globe. You have data showing what they search for, where they are coming from and what they do once they find you. So… +  Why are your customers sometimes still frustrated when trying to find answers? +  Why are different groups within your company competing on the same keywords? [...]

Answer the Toughest Questions in Search Marketing [VideoBrief]

Advanced data analysis allows you to better optimize Search performance. We call it “Search Intelligence”. This brief video gives you a high-level sense of Search Intelligence. This is a new approach to Search Analytics that: ties Search activity with the entire sales funnel, allows you to analyze the full set of long tail keywords, and [...]

SEO for Other File Types – It’s Not Just About HTML

Many people get myopic when they approach SEO and think that it’s all about optimizing their HTML pages. While your HTML webpages are primary ways that people may first encounter your brand and website online, your website is often a repository of other very useful files that your regular users and brand advocates have come to know and trust you for. Did you know that you can optimize your file types that are not HTML webpages to give you more value in the search engines?