Social & SEO – How to Leverage Social Media to Achieve Better SEO ResultsPresenter: Ray “Catfish” Comstock, Director Search Marketing, BusinessOnline Track: Advanced Tactics and Optimization Monday, April 22, 2013   1- 1:50 pm ET / 10 – 10:50 am PTRegister Now with the BusinessOnline Discount Code: BOL15   Session Description: We will discuss the Direct SEO impact [...]

Mitul Gandhi, founder of seoClarity and BusinessOnline Director of Search Marketing Ray “Catfish” Comstock discuss how to solve for advanced SEO challenges specific to enterprise organizations.   Catfish describes the methodologies BusinessOnline uses to solve for these specific enterprise search challenges and how the seoClarity tool offers unique solutions for challenges such as: Technical  Challenges Huge number of pages (100,000+) [...]

Hopefully, the boardroom food fights have calmed down and you have your 2013 budget. Now you’re ready to dive into the specifics of your 2013 digital marketing plan. You’ll be tempted to think about activities and goals by channel (search, display, email, etc). It’s OK to go there eventually, but here are 10 reminders that [...]

Now in its eighth year, SEMPO has just released the findings from its State of Search study for 2012. It’s a fairly robust piece of work based on a global online survey of nearly 900 companies and agencies. Two key takeaways of the study jumped out at me… Overall, a very promising industry outlook. “Digital continues [...]

Your customers are all over the globe. You have data showing what they search for, where they are coming from and what they do once they find you. So… +  Why are your customers sometimes still frustrated when trying to find answers? +  Why are different groups within your company competing on the same keywords? [...]

Advanced data analysis allows you to better optimize Search performance. We call it “Search Intelligence”. This brief video gives you a high-level sense of Search Intelligence. This is a new approach to Search Analytics that: ties Search activity with the entire sales funnel, allows you to analyze the full set of long tail keywords, and [...]

Many people get myopic when they approach SEO and think that it’s all about optimizing their HTML pages. While your HTML webpages are primary ways that people may first encounter your brand and website online, your website is often a repository of other very useful files that your regular users and brand advocates have come to know and trust you for. Did you know that you can optimize your file types that are not HTML webpages to give you more value in the search engines?

Establishing a global web presence and optimizing for search engine results is more than just translation. In fact, without a true understanding of the cultural, political, linguistic, and social differences of the targeted country, marketers run the risk of driving users away. And, without the proper International SEO Strategy, they run the risk of something worse – never being found by users in the first place. Take a look at some of the best-practices and strategic tips below to help you gain international exposure and SEO value.

Consider this…you’re invited to a house party. You’re not doing anything Saturday night except for feeding the cat, spending inordinate amounts of time watering the crops on FarmVille, and watching SNL. So you think “Sure, why not?” You print out directions from Google Maps and head out.

Social media optimization is the art of fully leveraging your social networks to extend your messaging to as many people as possible. There is a subset of those activities that can have a dramatic effect on search engine optimization. In this article I will be discussing the value these activities can bring to your SEO campaign in addition to how using SEO metrics to help paint an ROI picture around your social media campaign.