On September 26th Google officially announced the rollout of their new search algorithm, Hummingbird, which had been live for at least 30 days. The Hummingbird update is designed to better understand and respond to User Intent as well as further support and develop conversational-based search. It is important because it changes the way the algorithm [...]
Google’s recent changes make performance reporting less accurate. SEOs and Marketers no longer have the raw data that we once used to measure SEO results and we recognize that we will need to use different KPIs and trending metrics to approximate the data that is now lost. What does this mean for our industry? Read more here…
BusinessOnline CEO, Thad Kahlow, is scheduled to speak at SES San Francisco. “Beyond the Last Click : Smart Multi-Channel Attribution Modeling” will be in the Business Intelligence track that takes place on Wednesday, Sept 11, Day 1 of the conference at 11:45 AM. As revealed in a recent IBM CEO Study, today’s CEOs believe nothing [...]
Mitul Gandhi, founder of seoClarity and BusinessOnline Director of Search Marketing Ray “Catfish” Comstock discuss how to solve for advanced SEO challenges specific to enterprise organizations. Catfish describes the methodologies BusinessOnline uses to solve for these specific enterprise search challenges and how the seoClarity tool offers unique solutions for challenges such as: Technical Challenges Huge number of pages (100,000+) [...]
Your customers are all over the globe. You have data showing what they search for, where they are coming from and what they do once they find you. So… + Why are your customers sometimes still frustrated when trying to find answers? + Why are different groups within your company competing on the same keywords? [...]
Many people get myopic when they approach SEO and think that it’s all about optimizing their HTML pages. While your HTML webpages are primary ways that people may first encounter your brand and website online, your website is often a repository of other very useful files that your regular users and brand advocates have come to know and trust you for. Did you know that you can optimize your file types that are not HTML webpages to give you more value in the search engines?