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Tag : marketing roi

Winning with Big Data – Drive Marketing ROI across All Channels and Campaigns

IN LAS VEGAS – It’s a sure bet that there are data geeks and marketing hipsters everywhere in Vegas for the three-day The National Center for Data-Driven Marketing (NCDM) conference presented by DMA from December 9 – December 11, 2013. The hot topic is Big Data and Thad Kahlow, CEO of BusinessOnline speaks about how to account for marketing ROI across all channels.

April 16 at eMetrics Summit: “How Big Data Drives ROI Across All Channels & Campaigns”

Live at eMetrics – San Francisco on Tuesday, April 16 BusinessOnline CEO Thad Kahlow will share how a tiny B2B marketing team with big goals amplified their inbound marketing efforts by leveraging Customer Intelligence (aka Big Data). Learn how this team unearthed customer insights, channels and content from first touch to last, through marketing automation to […]

What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue […]