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Tag : marketing roi

How to Develop an Efficient Content Marketing Program

As digital marketers, we know that content marketing is crucial for your business, and the pressure of measuring ROI with content is increasing. To successfully measure your content marketing program, it is important to first establish clear goals and corresponding metrics that you can tie back. Documenting your content marketing strategy is key to understanding […]

Invent to Survive: How Digital Marketing Will Drive Manufacturers’ Destiny

“I believe the most basic element the best manufacturers share is invention.” –@tkahlow #InventToSurvive #MAPI — BusinessOnline (@BOLOptimized) September 29, 2015 You are at risk. Product innovations, technological advancements, and groundbreaking R&D are no longer enough for manufacturers to survive in today’s Volatile, Uncertain, Complex & Ambiguous world. The digital landscape has seismically disrupted how […]

Winning with Big Data – Drive Marketing ROI across All Channels and Campaigns

IN LAS VEGAS – It’s a sure bet that there are data geeks and marketing hipsters everywhere in Vegas for the three-day The National Center for Data-Driven Marketing (NCDM) conference presented by DMA from December 9 – December 11, 2013. The hot topic is Big Data and Thad Kahlow, CEO of BusinessOnline speaks about how to account for marketing ROI across all channels.

April 16 at eMetrics Summit: “How Big Data Drives ROI Across All Channels & Campaigns”

Live at eMetrics – San Francisco on Tuesday, April 16 BusinessOnline CEO Thad Kahlow will share how a tiny B2B marketing team with big goals amplified their inbound marketing efforts by leveraging Customer Intelligence (aka Big Data). Learn how this team unearthed customer insights, channels and content from first touch to last, through marketing automation to […]

What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue […]