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Tag : Marketing Attribution

Winning with Big Data – Drive Marketing ROI across All Channels and Campaigns

IN LAS VEGAS – It’s a sure bet that there are data geeks and marketing hipsters everywhere in Vegas for the three-day The National Center for Data-Driven Marketing (NCDM) conference presented by DMA from December 9 – December 11, 2013. The hot topic is Big Data and Thad Kahlow, CEO of BusinessOnline speaks about how to account for marketing ROI across all channels.

Searching for Attribution Beyond the Last Click

BusinessOnline CEO Thad Kahlow recently talked Marketing Attribution at SES San Francisco with Premal Shah, VP of strategy, Chango and Bryan Eisenberg as moderator.  Below is recent coverage by Matt Kapko of Clickz. SAN FRANCISCO – When marketers are in a moment of candidness, they might repeat a phrase all too familiar to those who exert [...]

VIDEO WEBINAR: Solving for BtoB Attribution with Forrester Research

Forrester Research Analyst Tina Moffett and BusinessOnline VP of Analytics Rob Cataford discuss the challenges faced by BtoB businesses with long lead cycles and the importance of Marketing Attribution. Tina and Rob share how to choose the best attribution model for your business, what types of resources may be needed, and demo six scenarios using Adobe [...]