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Tag : integrated solutions

Account Based Marketing is Like Dating, at Scale

Post by Thad Kahlow previously published on ClickZ. One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria – usually based on firmographic attributes such as industry, revenue, or geography – […]

Big Data and B2B at SES Chicago

Day 2, Wednesday, Nov 6 – 10:45AM-11:45AM CDT: Thad Kahlow, CEO of BusinessOnline, will be talking Big Data on Day 2, Wednesday, Nov 6, Day 2 at 10:45AM-11:45AM CDT. The session will be in the Business Intelligence track, titled “Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior”. Joining Thad will be Kevin Lee, CEO of Didit […]

Top 10 Reasons for Co-Optimization

Hopefully, the boardroom food fights have calmed down and you have your 2013 budget. Now you’re ready to dive into the specifics of your 2013 digital marketing plan. You’ll be tempted to think about activities and goals by channel (search, display, email, etc). It’s OK to go there eventually, but here are 10 reminders that […]