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Tag : google

POV: Google’s Hummingbird Update

On September 26th Google officially announced the rollout of their new search algorithm, Hummingbird, which had been live for at least 30 days. The Hummingbird update is designed to better understand and respond to User Intent as well as further support and develop conversational-based search.  It is important because it changes the way the algorithm [...]

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POV: Google Keyword (not provided)

Google’s recent changes make performance reporting less accurate. SEOs and Marketers no longer have the raw data that we once used to measure SEO results and we recognize that we will need to use different KPIs and trending metrics to approximate the data that is now lost. What does this mean for our industry? Read more here…

Social & SEO – How to Leverage Social Media to Achieve Better SEO Results – at OMI Digital Summit April 22

Social & SEO – How to Leverage Social Media to Achieve Better SEO ResultsPresenter: Ray “Catfish” Comstock, Director Search Marketing, BusinessOnline Track: Advanced Tactics and Optimization Monday, April 22, 2013   1- 1:50 pm ET / 10 – 10:50 am PTRegister Now with the BusinessOnline Discount Code: BOL15   Session Description: We will discuss the Direct SEO impact [...]

Analytics: What you need to know about Google’s October updates

If you follow the progression of Google’s marketing and analytics tools, the last couple weeks have been pretty exciting. While Google announces most things on its blog, it can be difficult to know what the impact of each of these tools can have on your business. In addition, access to specific tools can be limited [...]

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