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Tag : digital marketing

Video Marketing Rapidly Becoming Best Practice with B2B Brands

Video might require an investment but there’s no denying that they’re becoming an integral piece in many B2B brands’ content marketing strategies. Why? Two words: audience engagement. In fact, in Google/Millward Brown Digital’s B2B Path to Purchase Study 2014, it’s reported that  70% of B2B buyer and researchers are watching videos  during their purchase journey. […]

Why “Funnel” and “Lead” Aren’t Right for B2B

Post by Richard Roberts previously published on ClickZ. It’s time to Retire the ‘Funnel’ – B2B Customer Relationships Call for New Marketing Approach Introducing a new approach to B2B Digital Marketing: The Company Buying Journey, or CBJ for short. Rather than a funnel the CBJ takes on a Celtic knot shape, incorporating four key phases […]

CEO of BusinessOnline, Thad Kahlow, speaking at SES Conference San Fran

BusinessOnline CEO, Thad Kahlow, is scheduled to speak at SES San Francisco.   “Beyond the Last Click : Smart Multi-Channel Attribution Modeling” will be in the Business Intelligence track that takes place on Wednesday, Sept 11, Day 1 of the conference at 11:45 AM. As revealed in a recent  IBM CEO Study, today’s CEOs believe nothing […]

Top 10 Reasons for Co-Optimization

Hopefully, the boardroom food fights have calmed down and you have your 2013 budget. Now you’re ready to dive into the specifics of your 2013 digital marketing plan. You’ll be tempted to think about activities and goals by channel (search, display, email, etc). It’s OK to go there eventually, but here are 10 reminders that […]