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Tag : content strategy

How Your Content Strategy Should Affect Your SEO Expectations

BusinessOnline’s Director of SEO, Catfish Comstock, recently authored an article for Search Engine Watch that explores the importance of a company’s content strategy as it relates to their SEO expectations. These are some important considerations for anyone trying to improve their keyword rankings for highly competitive keywords. “If I had a dollar for every time someone […]

Account Based Marketing is Like Dating, at Scale

Post by Thad Kahlow previously published on ClickZ. One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria – usually based on firmographic attributes such as industry, revenue, or geography – […]

Are You Staring At This Title? You’re Interested… Want To Know Why?

Ask yourself, “Why am I reading this article? How did I get here? Is this interesting?” If it’s not, you’re going to bounce right… about… now! Still here? Good. This article will explain why capturing a person’s situational interest is critical to a good content strategy.

How Strategic Content Development is Like Asking Out a Girl

As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected…