Ask yourself, “Why am I reading this article? How did I get here? Is this interesting?” If it’s not, you’re going to bounce right… about… now! Still here? Good. This article will explain why capturing a person’s situational interest is critical to a good content strategy.

As social media marketers, we all understand the notion that “content is king.” While it’s understood that a king is a relatively important character, the notion leaves us quite disconnected…