As digital marketers, we know that content marketing is crucial for your business, and the pressure of measuring ROI with content is increasing. To successfully measure your content marketing program, it is important to first establish clear goals and corresponding metrics that you can tie back. Documenting your content marketing strategy is key to understanding […]
Video might require an investment but there’s no denying that they’re becoming an integral piece in many B2B brands’ content marketing strategies. Why? Two words: audience engagement. In fact, in Google/Millward Brown Digital’s B2B Path to Purchase Study 2014, it’s reported that 70% of B2B buyer and researchers are watching videos during their purchase journey. […]
BusinessOnline’s Director of SEO, Catfish Comstock, recently authored an article for Search Engine Watch that explores the importance of a company’s content strategy as it relates to their SEO expectations. These are some important considerations for anyone trying to improve their keyword rankings for highly competitive keywords. “If I had a dollar for every time someone […]
Content Marketing Retreat – May 8 & 9, 2014 – Langley, WA Special Focus: Best Practices in Measuring Content Marketing Results When it comes to content marketing – and Social, SEO and Inbound, for that matter – 2014 is shaping up to be the year where getting a handle of measuring results and ROI of […]
Post by Thad Kahlow previously published on ClickZ. One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria – usually based on firmographic attributes such as industry, revenue, or geography – […]
Ask yourself, “Why am I reading this article? How did I get here? Is this interesting?” If it’s not, you’re going to bounce right… about… now! Still here? Good. This article will explain why capturing a person’s situational interest is critical to a good content strategy.