Video might require an investment but there’s no denying that they’re becoming an integral piece in many B2B brands’ content marketing strategies. Why? Two words: audience engagement. In fact, in Google/Millward Brown Digital’s B2B Path to Purchase Study 2014, it’s reported that 70% of B2B buyer and researchers are watching videos during their purchase journey. […]
BusinessOnline’s Director of SEO, Catfish Comstock, recently authored an article for Search Engine Watch that explores the importance of a company’s content strategy as it relates to their SEO expectations. These are some important considerations for anyone trying to improve their keyword rankings for highly competitive keywords. “If I had a dollar for every time someone […]
Content Marketing Retreat – May 8 & 9, 2014 – Langley, WA Special Focus: Best Practices in Measuring Content Marketing Results When it comes to content marketing – and Social, SEO and Inbound, for that matter – 2014 is shaping up to be the year where getting a handle of measuring results and ROI of […]
Post by Thad Kahlow previously published on ClickZ. One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria – usually based on firmographic attributes such as industry, revenue, or geography – […]
Ask yourself, “Why am I reading this article? How did I get here? Is this interesting?” If it’s not, you’re going to bounce right… about… now! Still here? Good. This article will explain why capturing a person’s situational interest is critical to a good content strategy.