In today’s world, data is everywhere. It’s easier than ever to collect data, and there is an ever-expanding collection of platforms on which to record it. But gleaning insights and making business decisions off of data that is represented in rows and columns is archaic and inadvisable. That is why many business use dashboards to visualize their data in different ways, allowing decision-makers to spot trends and patterns more quickly and clearly than through simple spreadsheets. There is no business or industry that can’t benefit from visualizing their data, but Manufacturers are the one group that can’t survive without it. For manufacturers churning out hundreds of thousands of products per day, a 0.5% change in operations could potentially mean a savings or cost of thousands—or even millions—of dollars.
What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue […]
In Part 1, we talked about the activities you’ll need to tie Marketing activities to revenue. In this brief video, Matt and I put budget numbers against this project and share a high-level ROI model. The figures presented here are obviously for example purposes only and are based on certain assumptions. But, they’re also based on experiences we’re having […]
Tying Marketing activity to revenue is the Holy Grail – especially for you B2B folks. Closing that loop lets you optimize based on what really working throughout the sales funnel rather than just front-end indicators like visitors, registrations or downloads. But getting your web analytics, CRM, marketing automation and other data sources talking to each other can seem […]