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Tag : big data

Manufacturing Dashboards: Why Visualizing Data is Important for Manufacturers

In today’s world, data is everywhere. It’s easier than ever to collect data, and there is an ever-expanding collection of platforms on which to record it. But gleaning insights and making business decisions off of data that is represented in rows and columns is archaic and inadvisable. That is why many business use dashboards to visualize their data in different ways, allowing decision-makers to spot trends and patterns more quickly and clearly than through simple spreadsheets. There is no business or industry that can’t benefit from visualizing their data, but Manufacturers are the one group that can’t survive without it. For manufacturers churning out hundreds of thousands of products per day, a 0.5% change in operations could potentially mean a savings or cost of thousands—or even millions—of dollars.

Thad Kahlow to present Keynote at eM14

Join BusinessOnline at eM14 in San Francisco March 25, where CEO Thad Kahlow will present the Day 1 Keynote Address “Big Data: Drive Marketing ROI across all Channels & Campaigns.” eM14 will offer an unparalleled learning experience on the best practices, case histories, processes for social media and search marketing. Thad is set to join […]

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Winning with Big Data – Drive Marketing ROI across All Channels and Campaigns

IN LAS VEGAS – It’s a sure bet that there are data geeks and marketing hipsters everywhere in Vegas for the three-day The National Center for Data-Driven Marketing (NCDM) conference presented by DMA from December 9 – December 11, 2013. The hot topic is Big Data and Thad Kahlow, CEO of BusinessOnline speaks about how to account for marketing ROI across all channels.

Big Data and B2B at SES Chicago

Day 2, Wednesday, Nov 6 – 10:45AM-11:45AM CDT: Thad Kahlow, CEO of BusinessOnline, will be talking Big Data on Day 2, Wednesday, Nov 6, Day 2 at 10:45AM-11:45AM CDT. The session will be in the Business Intelligence track, titled “Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior”. Joining Thad will be Kevin Lee, CEO of Didit […]

Searching for Attribution Beyond the Last Click

BusinessOnline CEO Thad Kahlow recently talked Marketing Attribution at SES San Francisco with Premal Shah, VP of strategy, Chango and Bryan Eisenberg as moderator.  Below is recent coverage by Matt Kapko of Clickz. SAN FRANCISCO – When marketers are in a moment of candidness, they might repeat a phrase all too familiar to those who exert […]

April 16 at eMetrics Summit: “How Big Data Drives ROI Across All Channels & Campaigns”

Live at eMetrics – San Francisco on Tuesday, April 16 BusinessOnline CEO Thad Kahlow will share how a tiny B2B marketing team with big goals amplified their inbound marketing efforts by leveraging Customer Intelligence (aka Big Data). Learn how this team unearthed customer insights, channels and content from first touch to last, through marketing automation to […]

What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue […]

What’s the Big Deal With Big Data?

Are you feeling the same thing I am – a current of chaos and a bit of bipolarity in this ever-changing world of ours? Maybe it’s because I’m fully entrenched in the digital world that pivots hourly, or more likely it’s the fact that I have two little ones under the age of two. Either […]

How do I act on all this data??

“We’ve only just begun. There’s only going to be more data.” – Bradley Horowitz, VP, Product Management, Google “Big Data” may be the big thing. But you live in the real world. You’re frustrated when you try to deal with multiple data sources… it all seems really complex and expensive. Plus, you’re already swamped with […]