Live at eMetrics - San Francisco on Tuesday, April 16 BusinessOnline CEO Thad Kahlow will share how a tiny B2B marketing team with big goals amplified their inbound marketing efforts by leveraging Customer Intelligence (aka Big Data). Learn how this team unearthed customer insights, channels and content from first touch to last, through marketing automation to [...]
What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue [...]
Are you feeling the same thing I am – a current of chaos and a bit of bipolarity in this ever-changing world of ours? Maybe it’s because I’m fully entrenched in the digital world that pivots hourly, or more likely it’s the fact that I have two little ones under the age of two. Either [...]
“We’ve only just begun. There’s only going to be more data.” – Bradley Horowitz, VP, Product Management, Google “Big Data” may be the big thing. But you live in the real world. You’re frustrated when you try to deal with multiple data sources… it all seems really complex and expensive. Plus, you’re already swamped with [...]
