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Tag : b2b

Insights from HubSpot’s User Group Summit: CRO, Forms & Video Content

Hubspot held their 2017 summit in San Diego recently with several amazing guest speakers. The in-depth talks ranged from conversion optimization, developing video content, and paid advertising strategies in Facebook and Instagram. Here’s a few quick tips that you can use to improve your marketing this year.

Manufacturing Dashboards: Why Visualizing Data is Important for Manufacturers

In today’s world, data is everywhere. It’s easier than ever to collect data, and there is an ever-expanding collection of platforms on which to record it. But gleaning insights and making business decisions off of data that is represented in rows and columns is archaic and inadvisable. That is why many business use dashboards to visualize their data in different ways, allowing decision-makers to spot trends and patterns more quickly and clearly than through simple spreadsheets. There is no business or industry that can’t benefit from visualizing their data, but Manufacturers are the one group that can’t survive without it. For manufacturers churning out hundreds of thousands of products per day, a 0.5% change in operations could potentially mean a savings or cost of thousands—or even millions—of dollars.

Driving the B2B World Forward with Digital: A Conversation with Thad Kahlow in Anticipation of the BMA16 Conference

Next week sees B2B marketers from across the nation coming together in Chicago to discuss best practices for driving business growth. As a regular attendee, speaker and sponsor of the BMA as well as an advocate for digital marketing in the B2B sphere, our CEO Thad Kahlow answers some questions about leading a digital agency as well […]

How to Develop an Efficient Content Marketing Program

As digital marketers, we know that content marketing is crucial for your business, and the pressure of measuring ROI with content is increasing. To successfully measure your content marketing program, it is important to first establish clear goals and corresponding metrics that you can tie back. Documenting your content marketing strategy is key to understanding […]

Invent to Survive: How Digital Marketing Will Drive Manufacturers’ Destiny

“I believe the most basic element the best manufacturers share is invention.” –@tkahlow #InventToSurvive #MAPI — BusinessOnline (@BOLOptimized) September 29, 2015 You are at risk. Product innovations, technological advancements, and groundbreaking R&D are no longer enough for manufacturers to survive in today’s Volatile, Uncertain, Complex & Ambiguous world. The digital landscape has seismically disrupted how […]

Video Marketing Rapidly Becoming Best Practice with B2B Brands

Video might require an investment but there’s no denying that they’re becoming an integral piece in many B2B brands’ content marketing strategies. Why? Two words: audience engagement. In fact, in Google/Millward Brown Digital’s B2B Path to Purchase Study 2014, it’s reported that  70% of B2B buyer and researchers are watching videos  during their purchase journey. […]

B2B Marketing Blunders: Missing the Millennial Mark?

“Successful brands are not projecting traditional identities onto their millennial consumers, but rather positioning their products or services to fit into their evolving lifestyles.” -from Corporate Executive Board’s 3 Pervasive Myths About Millennials It’s no question that the face of digital marketing, especially in the B2B world, is constantly changing. And in the last couple […]

Why “Funnel” and “Lead” Aren’t Right for B2B

Post by Richard Roberts previously published on ClickZ. It’s time to Retire the ‘Funnel’ – B2B Customer Relationships Call for New Marketing Approach Introducing a new approach to B2B Digital Marketing: The Company Buying Journey, or CBJ for short. Rather than a funnel the CBJ takes on a Celtic knot shape, incorporating four key phases […]

Winning with Big Data – Drive Marketing ROI across All Channels and Campaigns

IN LAS VEGAS – It’s a sure bet that there are data geeks and marketing hipsters everywhere in Vegas for the three-day The National Center for Data-Driven Marketing (NCDM) conference presented by DMA from December 9 – December 11, 2013. The hot topic is Big Data and Thad Kahlow, CEO of BusinessOnline speaks about how to account for marketing ROI across all channels.

Big Data and B2B at SES Chicago

Day 2, Wednesday, Nov 6 – 10:45AM-11:45AM CDT: Thad Kahlow, CEO of BusinessOnline, will be talking Big Data on Day 2, Wednesday, Nov 6, Day 2 at 10:45AM-11:45AM CDT. The session will be in the Business Intelligence track, titled “Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior”. Joining Thad will be Kevin Lee, CEO of Didit […]