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Tag : attribution

Winning with Big Data – Drive Marketing ROI across All Channels and Campaigns

IN LAS VEGAS – It’s a sure bet that there are data geeks and marketing hipsters everywhere in Vegas for the three-day The National Center for Data-Driven Marketing (NCDM) conference presented by DMA from December 9 – December 11, 2013. The hot topic is Big Data and Thad Kahlow, CEO of BusinessOnline speaks about how to account for marketing ROI across all channels.

ON DEMAND: How To Put Marketing Metrics and Attribution To Work For You

If you missed the Digital Marketing Remix Webinar “Putting B2B Marketing Metrics and Attribution to Work for You.” You can catch the recording by clicking on VIEW NOW button below. You’ll gain a better understanding of how to utilize B2B metrics and attribution models to analyze the effectiveness of your marketing spending. Rich Roberts from […]

CEO of BusinessOnline, Thad Kahlow, speaking at SES Conference San Fran

BusinessOnline CEO, Thad Kahlow, is scheduled to speak at SES San Francisco.   “Beyond the Last Click : Smart Multi-Channel Attribution Modeling” will be in the Business Intelligence track that takes place on Wednesday, Sept 11, Day 1 of the conference at 11:45 AM. As revealed in a recent  IBM CEO Study, today’s CEOs believe nothing […]

Lift-Off! A New Study on Attribution and Revenue

According to Forrester Research,B2B companies are seeing an average of 15 to 18 percent lift in revenue as a result of implementing a closed-loop attribution system and then optimizing marketing programs based on the more sophisticated analysis. Whoa! Think about that for a minute…a 15 percent lift in your company’s total revenue! So what is this […]

What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue […]

Solving B2B Attribution Challenges – January 17, San Jose

BusinessOnline, along with Forrester Research and Adobe, is presenting an exclusive seminar to demonstrate how B2B companies are solving challenges around accurate attribution and tying Marketing activity to Sales. Tina Moffett, Forrester Research Analyst for Customer Intelligence, will discuss the uniquely challenging environment of B2B Attribution and share recent findings and industry trends. Rob Cataford, […]