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Tag : Analytics

What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

What are the most powerful ways B2B lead generation marketers will be using big data in 2013? Some may say attribution – understanding which channels, content, and messaging is working best. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time. A few may argue […]

Analytics: What you need to know about Google’s October updates

If you follow the progression of Google’s marketing and analytics tools, the last couple weeks have been pretty exciting. While Google announces most things on its blog, it can be difficult to know what the impact of each of these tools can have on your business. In addition, access to specific tools can be limited […]

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4 Steps to Close The Loop

Tying Marketing activity to revenue can seem daunting – especially for B2B companies. Has this happened to you… You suggest integrating your web analytics, CRM and marketing automation sources together. Your IT team promises to have it ready “in a few years”. You grind your teeth because you know you need to optimize Digital Marketing […]

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What does it take to ‘Close The Loop’? – Part 2

In Part 1, we talked about the activities you’ll need to tie Marketing activities to revenue. In this brief video, Matt and I put budget numbers against this project and share a high-level ROI model. The figures presented here are obviously for example purposes only and are based on certain assumptions. But, they’re also based on experiences we’re having […]

What does it take to ‘Close The Loop’?

Tying Marketing activity to revenue is the Holy Grail – especially for you B2B folks. Closing that loop lets you optimize based on what really working throughout the sales funnel rather than just front-end indicators like visitors, registrations or downloads. But getting your web analytics, CRM, marketing automation and other data sources talking to each other can seem […]

Stop Letting Sales Get All The Credit!

Sick of the sales team getting a trophy while the marketing team fights for budget? It’s no fun. I’ve been there too. Many of our clients ask: “How do I demonstrate the value of marketing to my sales-driven CEO?” This is especially tricky for business-to-business (B2B) companies with products that are high-consideration and have a […]

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How do I act on all this data??

“We’ve only just begun. There’s only going to be more data.” – Bradley Horowitz, VP, Product Management, Google “Big Data” may be the big thing. But you live in the real world. You’re frustrated when you try to deal with multiple data sources… it all seems really complex and expensive. Plus, you’re already swamped with […]