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B2B Marketing Trends for 2017

As we shake off the champagne hangovers and get rocking on our 2017 marketing plans, a number of trends have emerged that will shape the way we go about our marketing efforts for clients this year and beyond.  Digital marketing as a whole is constantly changing, and we’re relied upon on a daily basis to […]

Leveraging 3rd Party Data to Drive Marketing Results

Data by itself has limited value, but when properly managed it becomes a strategic asset and a competitive advantage. The combination of new data collection methods, better analytics tools and easier to use B.I. systems enables analysts, marketers and executives to make better decisions and build holistic data-driven strategies. Blending first party data with external […]

Top 5 Marketing Challenges in Manufacturing

The landscape for marketing has changed – and manufacturers are starting to feel that change. With more than 70% of the B2B buyer’s journey taking place pre-sales (the majority of which is in the digital space), marketers have the growing challenge of capturing prospect attention in an ever-evolving digital world. In a co-sponsored survey between […]

BusinessOnline Holds First Digital Marketing Summit for Manufacturers

The first edition of The Digital Marketing Summit for Manufacturers is in the books! The day focused on thought leadership and discussion around true return on digital marketing investments, as well as insights into trends within the manufacturing space. The event, which was hosted by BusinessOnline and held on November 15th in Chicago at the […]

The Industrial Internet of Things (IIoT) and How Businesses Can Capitalize On It

  With the growth of wearable technology such as FitBits, the Internet of Things (IoT) has become a part of everyday life. But what role does it play in the B2B world? The Industrial Internet of Things (IIoT) is less understood. As this area of business technology grows so does the capacity for businesses to […]

Q&A with New President of BusinessOnline, Matt Lee

BusinessOnline recently announced the promotion of Matt Lee to President, after serving as Senior Vice President for the 6 years prior.  Matt originally came to BOL with a technology and engineering background, and has been instrumental in making analytics and data-driven marketing a focal point of BOL’s offerings.  Shortly after his promotion, the BOL marketing […]

BusinessOnline Recognized as Top SEO Consultant

There are plenty of digital agencies these days that claim they’re different than the rest, and it can be difficult for clients to identify those that really have the expertise and talent to help them achieve their goals and objectives. Whether you’re a B2B manufacturer looking to dip your toes in digital marketing or you’re […]

Instagram Business Tools: Furthering Social Monetization

Since it was acquired by Facebook in 2012, Instagram has undergone countless changes for better or for worse. These changes include but are not limited to: a new algorithm-based feed, updated aesthetics with a farewell to the iconic logo, and most recently the Snapchat-inspired Instagram Stories feature. Now Instagram has begun to roll out the […]

Bringing Advertising into a Mobile First World with Expanded Ads

One of the biggest changes to search advertising that we’ve ever seen was announced earlier this month: Google and Bing will now be expanding their text ads. We believe these changes are being made to align advertising with a mobile first view on all things digital. These changes come alongside many others to provide a […]

Google AdWords vs. LinkedIn Ads: Choosing the Right Ad Platform

At BusinessOnline, paid media is one of our (many) specialties. Whether that’s paid search via Google AdWords, or paid social media across sites like LinkedIn, many of us spend a good amount of our time building and optimizing various ad campaigns. A majority of our clients leverage us for at least some sort of paid […]