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Agency Overview

Integrated Solutions

Paid Search

There’s gold in them engines!

Our Perspective

Paid Search is about precision. It allows you to gain immediate insights necessary to advance your marketing efforts and the overall health of your online marketing program. Paid Search captures targeted leads with customized marketing messages, yielding remarkable business results.

What Sets Us Apart

We specialize in Paid Search campaigns designed to capture demand and return expedient results. Our integrated approach and our diligence in optimization and reporting means that you will get the highest return possible on your investment.

Our Approach

As with any service offering, we begin by gaining a deep understanding of your business goals and your user’s needs and behavior. In parallel, we audit any current activity to identify immediate optimization opportunities. After developing a customized strategy, we employ the right mix of research, technology, and development to achieve your unique goals. Frequent analysis and comprehensive reporting allow us to closely monitor the performance of your campaign. Our strategists then deliver valuable insights and specific recommendations that result in increased performance.

We perform meticulous research into industry trends, salient keywords, and competitive analyses to craft a customized PPC Strategy. We then source relevant information to guide in the creative process of planning out a copy strategy that will influence users to click through. We provide end-to-end campaign solutions that are customized and powerful.

We focus on copy development, campaign development, bid management, geo-targeting and landing page development. We create a closed loop user experience designed to influence user behavior and drive conversions.

We closely monitor every facet of the program providing you deep insights into campaign performance; diligently working to improve and grow conversion. We utilize A/B, multivariate testing; tracking conversion to highlight opportunity and positive growth.

What They Say
BOL has been instrumental, allowing us to make better business decisions and make an impact to the bottom line.
Danny Mckeever
Senior Web Marketing Manager, Workday