See the meaning in every move.
Our Perspective
Raw data means nothing. It is the in-depth analysis of reliable data that leads to an optimal marketing strategy. Our experts have proven industry-specific knowledge necessary to extract meaning from data.
What Sets Us Apart
We take infinitely complex data sets and extract simple, actionable recommendations for the growth of your business. In fact, we not only enable you to learn more from the past, but we can even predict where things are headed.
Our Analytics offering covers the following four main areas:
- Core Analytics Services
- Testing and Optimization
- Customer Intelligence
- SEO Intelligence
Core Analytics Services
Our Approach
The initial stage of the analytics process is always one of discovery—a planning phase in which we seek to understand how analytics can answer your business questions. Guided by this understanding, we provide recommendations suited to your unique goals. Upon collecting relevant data, we report on performance and establish benchmarks for success. Analysis of this data enables us to identify opportunities for optimization. Ultimately we aim to educate—to empower you to make smarter and evermore profitable marketing decisions.
We leverage our own best practices, proprietary methodologies and exclusive tools to prescribe custom services to solve short-term pain points while building a foundation for long-term success.
We customize an analytics framework connecting platforms and other sales/marketing technologies for maximum return on investment. We develop a comprehensive set of reports, analysis, and recommendations on a recurring basis. Our optimization methodologies revolve around the user. This enables us to look closely at what their behavior is telling us.
Effectively and efficiently monitor the framework to measure the performance of specific marketing channels. We provide visibility and measurability of progress and successes. We then focus your budget on the activities that yield the highest result and support your decisions with real data and insightful information.
Customer Intelligence
Our Perspective
Customer Intelligence (CI) is the next generation for sophisticated Marketers. It gives you the ability to track, analyze and act on customer interactions in real-time across all sales and marketing channels. Experts can instantly explore a hypothesis to find patterns and trends in large data sets. In short, they can better understand performance and quickly respond. Customer Intelligence empowers organizations to make strategic data-driven business decisions in real-time. It automatically puts your data to work given you the intelligence to take action today.
What Sets Us Apart
BusinessOnline built a patent pending, data-driven models and methodologies to analyze and follow customers from initial contact through online and offline conversions (store, call center, enterprise Sales). It allows for the sum of what can be known to be viewed in its entirety as well as in segments; providing a detailed understanding of customer behavior and experiential trends.
Our Approach
We evaluate your specific needs and architect a solution that properly fits your business needs.
- Our Omniture-certified architects and engineers analyze environments and data warehouses.
- We determine if the information being collected will provide enough data to perform the required analysis, if not, we determine how to improve data quality.
- We look at existing data sources and IT infrastructure; working closely with the IT professionals to ensure a thorough understanding of the operating environments and complexities.
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SEO Intelligence
With intelligence comes knowledge and meaning.
Our Perspective
SEO Intelligence is pivotal to the success of your online program; providing you unparalleled access to a world of information and testable hypotheses. We unravel the complexities of search algorithms and search behavior. Search marketers can now make better decisions on where to spend resources. We elevate your search program to new heights with a real-time understanding of your program’s effectiveness.
What Sets Us Apart
Our SEO experts can instantly explore a hypothesis to find patterns and trends in large data sets. In short, they can better understand performance and quickly respond. When combined with analytics data and link data the full SEO picture can be grasped and appropriate adjustments made. Unlike traditional analytics tools or data warehousing solutions, we don’t have to wait for answers. In contrast, SEO Intelligence drills into the data as deep as you want to go; answering all your questions in real-time, with just the click of a mouse.
Our Approach
Based on your needs, program model and business goals we design a custom dashboard to ensure:
Quality of Data: This is especially important for sites that have very large data sets in conjunction with high value keywords with low search volume. With SEO Intelligence, we see everything.
Faster Access to Data: Often times there’s a time lapse for answering data related question. By time the answer becomes apparent, it is obsolete or spurns another question; starting the cycle all over again. With SEO Intelligence waiting for answers is a thing of the past.
Questions don’t need to be predefined: Inherent to the Adobe Insight tool is a proprietary data relationship model which allows users to get instantaneous SEO Intelligence; without knowing what those questions are in advance.
Understanding Attribution: SEO Intelligence gives unprecedented insight into Multi Click Attribution, the Effect of PPC and Organic Traffic (Optimal Positioning) as well as Multi-Channel Attribution.
Personalization: SEO Intelligence allows marketers to customize messaging on a per-user basis. SEO Intelligence understands correlations in Web data indicative of high buying probability.
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Testing and Optimization
Our Perspective
It’s the details that drive success. The final critical step of any campaign is to ensure that each of its components is fine-tuned for profitability. The result is maximized conversions. Through highly specified testing we ensure that your channels are at their utmost efficiency. No detail is too small when it comes to the success of your campaign.
What Sets Us Apart
We employ rigorous analysis, planning, and implementation to make certain you’re getting every last dollar out of your investment. Our team’s expertise and protocol translate into fast, efficient execution.
Our Approach
We apply scientific principles to extract clear and precise performance insights. Specific recommendations allow you to act on these insights across your digital presence, increasing the success of multiple programs.
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