See the meaning in every move.
Our Perspective
Raw data means nothing. It is the in-depth analysis of reliable data that leads to an optimal marketing strategy. BusinessOnline is an enterprise analytics agency with experts that have proven industry-specific knowledge necessary to extract meaning from data. Our analytics consulting and implementation services are customized to meet the needs of your company.
What Sets Us Apart
We take infinitely complex data sets and extract simple, actionable recommendations for the growth of your business. In fact, we not only enable you to learn more from the past, but we can even predict where things are headed.
Our Analytics solutions cover the following five main areas of focus:
- Core Analytics Services
- Testing and Optimization
- Analytics Training
- Customer Intelligence
- Search Intelligence
Core Analytics Services
Our Approach to Enterprise Analytics
The initial stage of the analytics process is always one of discovery. This phase is a planning phase in which we seek to understand how analytics can answer your business questions. Guided by this understanding, we provide recommendations suited to your unique goals. Upon collecting relevant data, our consultants report on performance and establish benchmarks for success. Analysis of this data enables us to identify opportunities for optimization. Ultimately our experts aim to educate and empower you to make smarter and evermore profitable marketing decisions.
Effectively and efficiently monitor the framework to measure the performance of specific marketing channels. We provide visibility and measurability of progress and successes. We then focus your budget on the activities that yield the highest result and support your decisions with real data and insightful information.
We customize an analytics framework connecting platforms and other sales/marketing technologies for maximum return on investment. We develop a comprehensive set of reports, analysis, and recommendations on a recurring basis. Our optimization methodologies revolve around the user. This enables us to look closely at what their behavior is telling us and how to maximize your Web site’s performance.
Effectively and efficiently monitor the framework to measure the performance of specific marketing channels. We provide visibility and measurability of progress and successes. Our consultants then focus your budget on the activities that yield the highest result and support your decisions with real data and insightful information. We can also develop a customized training program to ensure that your team is empowered to efficiently and effectively utilize the analytics systems that we have defined and implemented for your company.
Customer Intelligence
Our Perspective
Customer Intelligence (CI) is the next generation for sophisticated Marketers. It gives you the ability to track, analyze and act on customer interactions in real-time across all sales and marketing channels. Experts can instantly explore a hypothesis to find patterns and trends in large data sets. In short, they can better understand performance and quickly respond. Customer Intelligence empowers organizations to make strategic data-driven business decisions in real-time. It automatically puts your data to work giving you the intelligence to take action.
What Sets Us Apart
BusinessOnline has developed data-driven models and methodologies to analyze and follow customers from initial contact through online and offline conversions (store, call center, enterprise Sales). It allows for the sum of what can be known to be viewed in its entirety as well as in segments; providing a detailed understanding of customer behavior and experiential trends.
Our Approach
We evaluate your specific needs and architect a solution that properly fits your business needs.
- Our architects and engineers analyze your environments and data warehouses.
- We determine if the information being collected will provide enough data to perform the required analysis, if not, we determine how to improve data quality.
- We look at existing data sources and IT infrastructure; working closely with the IT professionals to ensure a thorough understanding of the operating environments and complexities.
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Search Intelligence
With intelligence comes knowledge and meaning.
Our Perspective
Search Intelligence is pivotal to the success of your online program; providing you unparalleled access to a world of information and testable hypotheses. We unravel the complexities of search algorithms and search behavior. Search marketers can now make better decisions on where to spend resources. We elevate your search program to new heights with a real-time understanding of your program’s effectiveness.
What Sets Us Apart
Our Search experts can instantly explore a hypothesis to find patterns and trends in large data sets. In short, they can better understand performance and quickly respond. When combined with analytics data and link data the full Search picture can be grasped and appropriate adjustments made. Unlike traditional analytics tools or data warehousing solutions, we don’t have to wait for answers. In contrast, Search Intelligence drills into the data as deep as you want to go; answering all your questions in real-time, with just the click of a mouse.
Our Approach
Based on your needs, program model, and business goals we design a custom dashboard to ensure:
Quality of Data: This is especially important for sites that have very large data sets in conjunction with high value keywords with low search volume. With Search Intelligence, we see everything.
Faster Access to Data: Often there is a time lapse for answering data related question. By time the answer becomes apparent, it is obsolete or spurns another question; starting the cycle all over again. With Search Intelligence waiting for answers is a thing of the past.
Understanding Attribution: Search Intelligence gives unprecedented insight into Multi-click Attribution, the Effect of PPC and Organic Traffic (Optimal Positioning), and Multi-channel Attribution.
Personalization: Search Intelligence allows marketers to customize messaging on a per-user basis. Search Intelligence understands correlations in Web data indicative of high buying probability.
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Testing and Optimization
Our Perspective
It’s the details that drive success. The final critical step of any campaign is to ensure that each of its components is fine-tuned for profitability. The result is maximized conversions. Through highly specified testing we ensure that your channels are at their utmost efficiency. No detail is too small when it comes to the success of your campaign.
What Sets Us Apart
We employ rigorous analysis, planning, and implementation to make certain you’re getting every last dollar out of your investment. Our team’s expertise and protocol translate into fast, efficient execution.
Our Approach
We apply scientific principles to extract clear and precise performance insights. Specific recommendations allow you to act on these insights across your digital presence, increasing the success of multiple programs.
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