Social Media

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Social Media

Listen, Listen, Listen

Marketers love to talk; it’s what we do best. But, to be successful in social media, we have to listen.

Right now on the web, conversations are happening about your brand, your products or services, with or without your participation.  These shared opinions not only influence customer attitudes and behavior, they also show up prominently in search returns.

It’s word of mouth, multiplied by many, many mouths at once.

The key to understanding social media?  You can’t control it. Don’t even try.  The challenge is to participate in it, in a way that benefits you. When you participate in a meaningful way, social media can help shape everything from marketing and P.R., to customer service and sales, and even product development and operations.  You can constantly “take the temperature” of your environment (you know, measure the sentiment) then respond with relevant, valuable content to help stimulate the conversation and influence your audience. You’ll move from listening to the conversation to being an active part of it.

As your marketing partner, we’ll find impactful ways to integrate social media into your online mix.  Then we’ll listen carefully to what happens.

Social Media Services

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Great Solutions Start with Great Strategy

If you are interested in blogging, building a community, creating a fan page on Facebook, or becoming involved in social media, the first step is to identify which media and tactics make the most sense for you. We leverage insight about your existing and potential customers to discover new ways to reach them and to create engaging user-experiences.

Specific Services:

  • Comprehensive Program Development
  • Needs Assessment Goal Setting
  • Tactical Plans (Implement, Maintenance, Action on Data)
  • Resource Planning (Personnel / Content)
  • Technology Evaluation and Recommendation
  • Guidelines for Participation
  • Voice of Customer Analysis
  • Competitive Assessment
  • Benchmarking and Analytics
  • Education and Training Sessions

Expert Execution

Having a plan is important, but having an expert to guide you through the execution, avoiding pitfalls and implementing best practices, is critical. Our social media experts have created multi-channel social media programs that require the configuration and customization of a variety of technology platforms. Automation and integration across the social media broadcast system will maximize your efforts with limited resources and help to deliver better results and higher ROI on your social media investment.

Specific Services:

  • Configuration and Customization of SM Platforms (Content / Rich Media Sharing, Blogging, Community Building)
  • Branded Page Development and Deployment
  • Creation of a Cohesive SM Profile Across Platforms
  • Integrate and Optimize Across the Social Media Broadcast System
  • Integrate Social Media Measurement Tool

Continuously Planning for Continued Growth

Our maintenance and optimization services are tailored to address your marketing goals and business objectives. On-going services can include everything from reporting and analysis to customized training sessions for your content writers and administrators.

Specific Services:

  • Custom Maintenance Plans
  • Reporting and Analysis
  • On-going Recommendations on Content, Technology, and Applications
  • Training
     

Mike Weisfeld
Michael Weisfeld
Senior Online Marketing Strategist

Complimentary Lab with an Expert

Have a 1-on-1 conversation with an industry leading expert in social media strategy and measurement to receive instructions on things you can do TODAY to improve your social media efforts.

Schedule your free lab