PPC is not a guessing game. Built on the premise that all decisions are based on actual data, effective PPC management removes the guess work.
We standardize the PPC process through the organization of tools, technology, and HUMAN resources. This means we automate the process as much as we can for efficiency, but we monitor and review everything with a human eye to ensure nothing slips through the cracks.
PPC is instantaneous by nature – once you have created your account, you can turn the campaign on, or off, easily. And, with real-time reporting, you can have immediate access to account activity, budget, and performance. This makes PPC a highly-leveraged and measureable tool in most every marketer’s toolbox. But our approach to managing these efforts goes further. We recognize there are insights to be gained and shared between your PPC and organic SEO efforts, and we capitalize on this to create an integrated Search Marketing strategy that combines the two to yield even greater results.
PPC Services:
- Keyword Research and Strategy
- Campaign Set-up and Bid Management
- Landing Page Optimization
- A/B Multivariate Testing
- Conversion Tracking and ROI Analysis
The Key to Success
Keyword strategy is perhaps the most critical element of PPC success. We discuss your goals and objectives and then conduct detailed research to uncover the most relevant search terms for your business. We include considerations like geographic location, branded vs. non-branded terms, abbreviations, misspellings, negative keywords, long-tailed combinations, and more.
Specific Services:
- Define Goals and Objectives
- Expert Keyword Research & Analysis
- Budget Review
Setting a Strong Foundation
Our PPC experts understand the fundamentals of account structure, including; conversion tracking configuration, keyword organization, ad group creation, and more. Additionally, they are expert copywriters who know how to drive targeted traffic to your site.
We build a robust foundation of campaigns and ad groups – including creative copy that will drive traffic and avoiding critical mistakes that can hinder processes in the future.
Specific Services:
- Account Settings: When, Where, and How Your Ad Will Appear
- Daily Budget Allocation and Initial Bid Strategy
- Ad Group Creation and Organization
- Ad Copy Creation
- Conversion Tracking Set-up
Post-Click Optimization
When it comes to conversion, it’s not just about getting people to click on your ad. It’s what they do after they click that counts. Our PPC experts understand post-click optimization and the critical role landing pages play in the conversion funnel. We craft landing pages that drive visitors toward conversion.
Specific Services:
- Landing Page Design and Development
- A/B and Multivariate Testing
- Traffic Segmentation and Analysis
Testing, Testing, 1-2-3
The only way to know if something really words, is to test. Our robust testing and analytics services enable us to determine which combination of factors is the right formula for your success.
Specific Services:
- Ad Copy Testing
- Position and Placement Testing
- Call-To-Action Testing
- Form Testing
Metrics that Matter to You
We work with all different models from lead generation to e-commerce and can track results to the dollar and to the keyword. Whether it is conversion grading (setting different values for each conversion type on your site) or accurately determining attribution – we can segment and reconcile your PPC data to accurately reflect ROI in terms that matter to you.
Specific Services:
- Integration with 3rd Party Analytics Platforms
- Data Segmentation and Customized Reporting
- Track Click and Conversion in Real-time
- Click Fraud Detection and Reconciliation
Complimentary Lab with an Expert
Have a 1-on-1 conversation with an industry leading expert in Pay-Per-Click Management to receive instructions on things you can do TODAY to improve your PPC campaigns.
