What a great Friday. First, it’s a three day weekend, which always makes it a great Friday. Second, I am about to watch the Chargers shock the world on Sunday and defeat the Evil Empire that is the New England Patriots. I predict 27 – 24 Chargers. and Third, I am going to the NAMM show up in Anaheim where I will get a chance to play the best guitars in the world from Gibson, Fender, Martin, Taylor and too many other names to mention. There is nothing else like the NAMM show. Special thanks to my friends at Guitar Trader / Music Power for making it happen for me and the guys in Dive Bomber.
I just got back from San Francisco and I had the opportunity to meet with a couple of our enterprise level clients. It’s always fun to get out of the office and travel a little. It’s also fun to get an opportunity to explain SEO to a receptive audience. One of the challenges that my clients face is managing their marketing URLs. They have a number of vanity domains that are product specific or are part of a marketing campaign. Up until now, the company has used 302 redirects to direct those URLs to the appropriate sub pages on their site. The benefit there is that the Marketing URL, or MUrl for short, is what gets displayed in the organic search results. However, if one really looks at the situation and the difference in the way search engines treat a 302 redirect and a 301 redirect, it becomes apparent that the 302 is not the answer.
The biggest issue with 302 redirects is that they do not (more…)