Posts Tagged ‘ROI’

My Free SEO Webinar About Measuring ROI from Organic Search

April 23rd, 2009 by Ray "Catfish" Comstock

On May 5th I will be doing a free SEO webinar about measuing the ROI from Organic Search. This presentation is based on my SES presentation but will be much more in depth (I only had about 10 minutes to speak at SES, The webinar is close to an hour). Please follow this link to sign up. The presentation is Wednesday, May 5th, 2009.

Sorry I have been lagging on the search cycle series of articles (the Webinar is focused on measuring and optimizing around the search cycle), but work has been unbelievably busy. I hope to start again next week. In the mean time, please mark your calendars for May 5th and my free SEO Webinar from BusinessOnLine.

Catfish

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Posted in SEO Webinars | No Comments »

Measuring the Search Cycle: How to Improve the ROI of Search

April 10th, 2009 by Ray "Catfish" Comstock

My recent presentation at Search Engine Strategies (SES) New York afforded me the opportunity to talk about:

  1. The importance of measuring the right data from each step in the “search cycle” and then,…
  2. Taking action based on that data.

Many people get caught up in metrics and measuring all kinds of things that don’t drive any tactical optimization activities. In an ongoing SEO campaign, resources for continued optimization need to be prioritized based on analytics data, so as to maximize ROI. Therefore, we need to measure the right data in each step of the “search cycle” in order to understand the proper allocation of those resources.

The “search cycle” is a five step process that illustrates how potential customers become customers through search:

Each of the steps in this process have certain metrics that can be leveraged to (more…)

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Posted in SEO Guides | 4 Comments »