Also for Pubcon I am posting the link to our Webinar about Attribution Data (formerly known as View Through Data) where we explain this brand new analytics technology and how it can actually show ROI from social media and PR even for digital assets that are not linked to your site! Sound like Voodoo? Only a little..lol. Here is the link to the Free Attribution Data Webinar!
Today at Pubcon I will be announcing a new keyword analysis, research and measurement tool from BusinessOnLine that is free and built simply using Excel. This search analytics tool can be used to baseline and understand the long tail keyword performance of your Web site. At SES in San Jose, I told people of the importance of understanding your long tail performance over time as another key indicator of the success of your SEO campaign. However at that time, I told people that it is virtually impossible to do this in most existing analytics platforms and that we use a proprietary tool to accomplish our long tail baselines and subsequent performance monitoring. Well after I said that I felt like I had let some people down by not giving them a solution to the problem. So for Pubcon 2009 here in Las Vegas, I wanted things to be different. So I had Ilya, the mad Russian scientist of BusinessOnLine who is an Excel expert, but together a simple tutorial on how to build an long tail keyword analysis tool for FREE 
So, here is the (more…)
Hello everyone. Really sorry I have been gone from the blog for so long. The last four months have been absolutely crazy around here and to be honest I have been a little overwhelmed keeping up with everything that has been going on. The good news is that the chaos is a direct result of all the increased business that BusinessOnLine has gotten this year and the incredible growth that is happening around the company. We have doubled our SEO team this year and we are getting ready to start hiring SEO analysts again here in San Diego! Look for those job listings to be available soon in the careers section of the site. Additionally, we have been hard at work growing our process based on all the new advancements in search that have happened (more…)
Ray "Catfish" Comstock is the Director of Search Engine Optimization at BusinessOnLine. He has more than 12 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including Search Engine Strategies, Pubcon and the Online Marketing Summit. "Catfish" authors thought leadership papers and articles for industry publications including Search Engine Watch and the BusinessOnLine SEO Blog, which is syndicated through WebProNews.
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